MINT JOURNAL

January 30th, 2017

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Dearest readers,

As you have noticed as of late things are taking new shapes.
I started as a blogger in 2013 and so far it has been an amazing journey through which I have had the honour of entering an amazing industry, full of creativity and beautiful people. I have had a blast and ultimately learned so much.
Now, it is time for new adventures.
As those who follow me on Instagram have noticed already I have been linking and talking about art page called MINT which is  a name of our new digital endeavor.
As time goes by one matures– tastes and preferences don’t necessarily change so much but they thankfully do evolve and MINT is exactly that- a continuum of everything you have experienced so far on APP.
I, personally, have missed a platform that responds to my needs as a modern women- the one that is equally visually engaging and yet it provides a content that enhance me as a human being. I wanted a platform where you can look at all the beautiful images, but now know the name of the author whose efforts have gone into creating it, as well as the thought behind.
Somewhere in our digital age we started mindlessly consuming images, and suddenly you could lose parts and chunks of your day scrolling down, without actually getting anything back. The most sensitive of us noticed the void that followed,that restless devouring feeling of not knowing what to do without the phone, social media or not being able to disconnect. Simultaneously the content of digital platforms started falling short of anything meaningful, maybe not the instant photo you wanted but the content that would make you experience a certain level of satisfaction as you feel the content you have clicked on resembles  soul-food. The ultimate foodie equivalent to what I am working on is green juice contra McBurger and the transitioning period between those two.
Simultaneously I wasn’t very impressed with the visually engaging and creative content to be limited just to print magazines (think Gentlewomen, Purple, Muse), but I wanted to translate some of it on-line as well.
SO with all that in mind I gathered a small group of cool cats with the task of providing a some brain -food for our restless thumbs. Equally fun content to read on topics of modern living ( for example I think most of you would love the article Fika-the art of taking a break the Swedish way or ‘The art of the breakfastbowl’) or engage on beautiful images on David Hicks flower arrangment, or read about my favourite artist John Baldessari, or even take upon art & turbulent times as in out latest article on Kerry James Marshall.  
An that is just the beginning. In the course of months to come we will aim to make a lot of our content shopable, engage with different artists through interviews, videos etc and even have cool Dj’s sum up their favourite weekends music.
Ultimately MINT is a digital magazine with unfiltered  take on art (of) and modern living, feministic game strong as well.
It is ment to be savoured while you eat breakfast int he mornings, a quiet and quick read while waiting in traffic, on a plane, or a buss, or just when you know you want more but you do not have time to reach out for a book or print. Ultimately it is  problem-solving platform as the time spent there becomes meaningful, but it is ultimately easy to engage. Anytime and everywhere.

So hopefully as me, you have noticed the need to dig deeper, know more, but as me your lives are hectic, you are working women and cool cats, and you want to have it all- a click away.
Mint is also on Instagram @mint_journal  and I will as always keep updating my #ootd and general inspo on @irinalakicevic

Calvin Klein

November 11th, 2016

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With cold weather approaching, picking out your after hours attire can bee a tricky task. For the girl behind this side of the screen, no sleeve turtleneck is the answer. Perfectly chunky, with right dose of that  hide-and-reveal the, paired with sexy black jeans it ads an interesting twist to the classic. Sculptural bag with unexpected details lends perfect does to coolness to  the otherwise sleek attire.

Turtleneck, jeans and bag all by Calvin Klein* read more

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The Buzz

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Food Porn

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Interior


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The relentless pace of fashion industry has never been more evident than at time of my writing. Comfortably seated on my flight back to Norway from NY it occurred to me that the hyper connectivity we have experienced over the past couple of years has planted the seed of cohesiveness. At the time present many brands have chosen try out the new model of direct approach to customer- at least as many brands have opted out of the official schedule and some brands have rather chosen not to show at all. Brand-to-consumer relationship  has historícaly been based on monologues approach, the brand- sole root of the idea and creative output has over decades had a decisive role in image building.
Lucky for us the technological revolution has made space for a more vicarious and intuitive  approach towards the way  we communicate and interact- the readers comments and remarks as important as brands chiefs of marketing, and thankfully the brands listened.
So when Zalando decided to revive lackluster tradeshow Bread & Butter it made perfect sense. What is better than bringing brands and customers in direct contact with each other, creating a dialogue that benefitted all the involved.

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f22c79810b1ca7ae74a8d1340d468862Lee has been around for quite some time now, with 127 years of  experience you can say that they know a bit about denim. Founded in 1889 as a workwear brand, Lee and their overalls led the helm of denim revolution, which in matter of decades went from being worker’s choice to be preferred by hippest of teens.* read more

Late Summer

August 16th, 2016

 

1It was just a couple of days ago I was explaining the concept of Moda Operandi to a friend of mine. In the light of the discussion around sales, it-pieces and samples not being sent to retail, she mentioned the nausea around the difficulty of getting hold of pieces straight from the runway.
-You have Moda Operandi– I pointed out.
Being thoroughly well acquainted with Moda Operandi and how the store works, I explained the concept of the company – e-commerce based on selling pieces straight from the runway, as well as through their own in-season boutique. Moda Operandi is one of those rare stores – actually the only one I am familiar with – where you can get ahold of very rare pieces and emerging designers with certainty.

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Having the eye for what the next big thing is, Moda Operandi has from early on set their identity: not only as the store that sources out new talents (and makes them available for purchase), but also has a curated in-season selection of well-known and emerging luxury brands. Actually it was through Moda Operandi I got acquainted with most of the (at the time) new brands, like Rosie Assoulin or Johanna Ortiz, or a recent new brand now available in their boutique, Yuliya Magdych. read more

BREAD & BUTER X ZALANDO

June 28th, 2016

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Now. Right now. Actually- preferably yesterday- the state of mind digital sky is the limit velocity has left us, the consumers,in.
Lingering underneath fingertips, the one-click-to-get-it-all devices have made accessibility world phenomena where most of interaction happens on social media platforms where everyone is given a voice. Indeed the democratization of a vast fields of culture  previously reserved to selected( or interested) few has changed the cultural terrain beyond recognition- where that was once dried wastelands of  scarce opportunities are now blossoming fields budding with creativity and possibilities.
It is very interesting to remark that only couple of years ago brands were shying away from e-commerce, leading to gloomy predictions for what is now the fastest  growing retail sector.
The european retailer Zalando, has early recognized the potent mixture of democratization happening within fashion sector and growing digital possibilities,thus becoming  the largest European e-commerce platform offering endless possibilities within retail & apparel.* read more

#MyMatch

May 16th, 2016

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When
Zalando launched #mymatch campaign the challenge for was to bring the that unpolished & genuine feel to the sportswear shoot that I try to keep true to in all of my photos.The industrial garage of our local gym a perfect backdrop for the rawness  of a post workout joy in the series we were trying to capture.
You know – the feeling  of collapsing on a floor after a good treadmill run( or my  boy’s latest pun: 300 work out- as in movie), the surprise of actually still being alive after your first headstand or good forbid that awesomely red face of yours (mine has been compared to that of surface of Mars) after a spinning class.  No make up, no fancy hairdo’s just good performance gear &  that makes me feel amazing and confident. Can’t beat that.  read more

PINK FLAMINGO

April 30th, 2016

Spring has sprung and pink flamingo blouse from N-Duo &  embroidered straw clutch feel really spot on.
Putting blossom season on point, no?

Top form N-Duo & Paz clutch at N- Duo Concept, Vetements jeans, Manolo Blahnik mules

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