May 16th, 2016

Uten navn-1
Uten navn-2
Zalando launched #mymatch campaign the challenge for was to bring the that unpolished & genuine feel to the sportswear shoot that I try to keep true to in all of my photos.The industrial garage of our local gym a perfect backdrop for the rawness  of a post workout joy in the series we were trying to capture.
You know – the feeling  of collapsing on a floor after a good treadmill run( or my  boy’s latest pun: 300 work out- as in movie), the surprise of actually still being alive after your first headstand or good forbid that awesomely red face of yours (mine has been compared to that of surface of Mars) after a spinning class.  No make up, no fancy hairdo’s just good performance gear &  that makes me feel amazing and confident. Can’t beat that.  read more


April 30th, 2016

Spring has sprung and pink flamingo blouse from N-Duo &  embroidered straw clutch feel really spot on.
Putting blossom season on point, no?

Top form N-Duo & Paz clutch at N- Duo Concept, Vetements jeans, Manolo Blahnik mules


The Buzz


Food Porn

welsh + major 02



April 18th, 2016

Naturally perfect Monday is the one where your brain could be in the state of limbo for several hours after your eyes are physically open.Mornings especially are the time when my brain feels like it has just re-lived (no-cause) ice bucket challenge at pace of 1 bucket per sec awake (and other people out there sharing my experience?).So anything that actually requires using grey cells translates into physical pain and confusion. Therfore  my first  OOTD of the week  is always (no really -A LWAYS) no-brainer-favorite-all-black-everything paired with some cool shoes to put on edge on it. There is no telling how many mornings the BOYY Loafur’s have gotten me through- in Paris only paired with my PJ’s and a shaggy coat, weekend coffee dates where leisure swag had to be translated on material plan as well, and as a part of my workwear attire.
As far as the celebrities goes I dare say that Loafur would be Snoop Dog, no?

Boyy Loafur here*

*In collaboration with

Goya sandal

March 27th, 2016

goyaDuring fashion week I had the chance to get to know better Madrid based lux sandal brand called Goya. I love the super cool minimalistic design and their allure being a bit ‘off’ which puts them right into the category of my favourite sandals next to the likes of Céline & The Row

Goya sliders right this way*

*In collaboration with

N Duo Concept

March 20th, 2016

Case_study-NDuoConceptWith spring break just around the corner  and temperatures rising I feel it is about time to invest in some nice frilly-frills and no brainer florals that go with just about anything. I was introduced to the store called N-Duo Concept with it’s flare for sourcing out fantastically fun (even niche) designers and curated selection that makes my heart in love with uniqueness jump a bit.
If you have been following my Insta you have also noticed that they have also their amazingly priced co-brand & are launching a magazine.

My personal favourites for the season pictured above on the website*

*In collaboration with NDuoConcept

So we all have a certain insight into editors lives during fashion week, no? This video sumirizes the perks of 1 month on the road, what I have in my bag during fashion weeks, we talk clean undies & count my shoes. All that within 2 minuttes thank to Fashionpost  😉


February 24th, 2016

Uten navn-1…Is the key. An off shoulder knit delicately balancing boyfriend jeans  making the outfit a feminine one. Bold earrings adding a bit lustre to an everyday attire as I was headed for cocktails with some friends.

Earring & bag Céline, Totême jeans, Maryam Nasir Zadeh shoes & Georg Jensen bracelet

Mari Giudicelli

February 24th, 2016

There are couple of very cool emerging shoe brands on the horizont & previous model Mari Giudicelli is one of them. Really it’s all bout furry loafer for the time being.

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