Now. Right now. Actually- preferably yesterday- the state of mind digital sky is the limit velocity has left us, the consumers,in.
Lingering underneath fingertips, the one-click-to-get-it-all devices have made accessibility world phenomena where most of interaction happens on social media platforms where everyone is given a voice. Indeed the democratization of a vast fields of culture previously reserved to selected( or interested) few has changed the cultural terrain beyond recognition- where that was once dried wastelands of scarce opportunities are now blossoming fields budding with creativity and possibilities.
It is very interesting to remark that only couple of years ago brands were shying away from e-commerce, leading to gloomy predictions for what is now the fastest growing retail sector.
The european retailer Zalando, has early recognized the potent mixture of democratization happening within fashion sector and growing digital possibilities,thus becoming the largest European e-commerce platform offering endless possibilities within retail & apparel.* read more
When Zalando launched #mymatch campaign the challenge for was to bring the that unpolished & genuine feel to the sportswear shoot that I try to keep true to in all of my photos.The industrial garage of our local gym a perfect backdrop for the rawness of a post workout joy in the series we were trying to capture.
You know – the feeling of collapsing on a floor after a good treadmill run( or my boy’s latest pun: 300 work out- as in movie), the surprise of actually still being alive after your first headstand or good forbid that awesomely red face of yours (mine has been compared to that of surface of Mars) after a spinning class. No make up, no fancy hairdo’s just good performance gear & that makes me feel amazing and confident. Can’t beat that. read more
Spring has sprung and pink flamingo blouse from N-Duo & embroidered straw clutch feel really spot on.
Putting blossom season on point, no?
Top form N-Duo & Paz clutch at N- Duo Concept, Vetements jeans, Manolo Blahnik mules
Naturally perfect Monday is the one where your brain could be in the state of limbo for several hours after your eyes are physically open.Mornings especially are the time when my brain feels like it has just re-lived (no-cause) ice bucket challenge at pace of 1 bucket per sec awake (and other people out there sharing my experience?).So anything that actually requires using grey cells translates into physical pain and confusion. Therfore my first OOTD of the week is always (no really -A LWAYS) no-brainer-favorite-all-black-everything paired with some cool shoes to put on edge on it. There is no telling how many mornings the BOYY Loafur’s have gotten me through- in Paris only paired with my PJ’s and a shaggy coat, weekend coffee dates where leisure swag had to be translated on material plan as well, and as a part of my workwear attire.
As far as the celebrities goes I dare say that Loafur would be Snoop Dog, no?
Boyy Loafur here*
*In collaboration with
During fashion week I had the chance to get to know better Madrid based lux sandal brand called Goya. I love the super cool minimalistic design and their allure being a bit ‘off’ which puts them right into the category of my favourite sandals next to the likes of Céline & The Row
*In collaboration with
With spring break just around the corner and temperatures rising I feel it is about time to invest in some nice frilly-frills and no brainer florals that go with just about anything. I was introduced to the store called N-Duo Concept with it’s flare for sourcing out fantastically fun (even niche) designers and curated selection that makes my heart in love with uniqueness jump a bit.
If you have been following my Insta you have also noticed that they have also their amazingly priced co-brand & are launching a magazine.
My personal favourites for the season pictured above on the website*
*In collaboration with NDuoConcept
So we all have a certain insight into editors lives during fashion week, no? This video sumirizes the perks of 1 month on the road, what I have in my bag during fashion weeks, we talk clean undies & count my shoes. All that within 2 minuttes thank to Fashionpost 😉
…Is the key. An off shoulder knit delicately balancing boyfriend jeans making the outfit a feminine one. Bold earrings adding a bit lustre to an everyday attire as I was headed for cocktails with some friends.
Earring & bag Céline, Totême jeans, Maryam Nasir Zadeh shoes & Georg Jensen bracelet