It was just a couple of days ago I was explaining the concept of Moda Operandi to a friend of mine. In the light of the discussion around sales, it-pieces and samples not being sent to retail, she mentioned the nausea around the difficulty of getting hold of pieces straight from the runway.
-You have Moda Operandi– I pointed out.
Being thoroughly well acquainted with Moda Operandi and how the store works, I explained the concept of the company – e-commerce based on selling pieces straight from the runway, as well as through their own in-season boutique. Moda Operandi is one of those rare stores – actually the only one I am familiar with – where you can get ahold of very rare pieces and emerging designers with certainty.
Having the eye for what the next big thing is, Moda Operandi has from early on set their identity: not only as the store that sources out new talents (and makes them available for purchase), but also has a curated in-season selection of well-known and emerging luxury brands. Actually it was through Moda Operandi I got acquainted with most of the (at the time) new brands, like Rosie Assoulin or Johanna Ortiz, or a recent new brand now available in their boutique, Yuliya Magdych.
Chilly summer evenings are a testament to autumn slowly approaching and are a good occasion to opt for transitional pieces that all those previously mentioned brands are experts on. An easy shirt-turtleneck paired with a light woolen dress is perfect office-to-weekend-escape attire, bringing all the romance of early autumn, yet still embracing all of the summery charms of bare legs or blue shades against tanned skin.
On the other hand, high-waisted military pants (a big trend this season) paired with a voluminous blouse and super cool Les Bonbons earring adds a bit of edge to the late summer cocktail.
The beauty of transitional pieces is the liaison of what the best two seasons have to offer – the beautiful materials of autumn, knits, light wools and opulent materials, against bright colours, delicate silks and tanned skin, evoking a childish zest when it comes to picking what to wear today.*