f22c79810b1ca7ae74a8d1340d468862Lee has been around for quite some time now, with 127 years of  experience you can say that they know a bit about denim. Founded in 1889 as a workwear brand, Lee and their overalls led the helm of denim revolution, which in matter of decades went from being worker’s choice to be preferred by hippest of teens.*

What made Lee so popular is the fact that they recognised the need of zeitgeist and connected with the spirit of their customer at the time, a workwear brand that morphed into icon. Quintessentially egalitarian denim was embraced by all from mine workers to polo players and reached cult status by the time James Dean worn a pair of Lee 101 Riders  the denim and brand Lee have reached the cult status. Fast forward 100 years from then and Lee is still capturing the zeitgeist of today. Modern, sleek, easy and authentic Lee has always been about the perfect fit communicating comfort and coolness to their audience.
At the newly revived Bread and Butter in collaboration with Zalando Lee will be amongst the featured brands giving THE opportunity to dive into their universe through music, booth set up and different activities engaging the crowd and including them into the world of Lee.

*in collaboration with Zalando xBread&Butter16

SHARE ON:


RELATED POSTS

COMMENTS

  • http://www.livforstyle.net Liv

    Love the denim.

    Liv

    http://www.livforstyle.net

  • http://www.dominiquecandido.com Dominique
  • viktoria

    wow!

    thedaydreamings.blogspot.com

  • Fay O.

    I own a 1970’s Lee denim jacket and it’s one of my favourite piece of clothing.
    The are built to last, and to pass it down from generation to generation.

    http://www.vesthier.com

  • http://www.allthewears.com All The Wears

    So cool! Incredible how long they’ve been around.

    Sophie x

    http://www.allthewears.com

  • http://fashion-for-minimalists.com Fashion Minimalist

    This looks really funny – I couldn’t imagine how to wear this 😉