Fashion week report

The relentless pace of fashion industry has never been more evident than at time of my writing. Comfortably seated on my flight back to Norway from NY it occurred to me that the hyper connectivity we have experienced over the past couple of years has planted the seed of cohesiveness. At the time present many brands have chosen try out the new model of direct approach to customer- at least as many brands have opted out of the official schedule and some brands have rather chosen not to show at all. Brand-to-consumer relationship  has historícaly been based on monologues approach, the brand- sole root of the idea and creative output has over decades had a decisive role in image building.
Lucky for us the technological revolution has made space for a more vicarious and intuitive  approach towards the way  we communicate and interact- the readers comments and remarks as important as brands chiefs of marketing, and thankfully the brands listened.
So when Zalando decided to revive lackluster tradeshow Bread & Butter it made perfect sense. What is better than bringing brands and customers in direct contact with each other, creating a dialogue that benefitted all the involved.

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So we all have a certain insight into editors lives during fashion week, no? This video sumirizes the perks of 1 month on the road, what I have in my bag during fashion weeks, we talk clean undies & count my shoes. All that within 2 minuttes thank to Fashionpost  😉

Mari Giudicelli

February 24th, 2016

There are couple of very cool emerging shoe brands on the horizont & previous model Mari Giudicelli is one of them. Really it’s all bout furry loafer for the time being.


February 24th, 2016

NY1I have been my fair amount of times in NY and have had time to source out all the fantatsic places to sleep, eat & drink and keeping up with my vegetarian-ish hipster lifestyle.As during fashion weeks one is always on the run, it’s important to know where to pit stop  for a quick healthy break. Speaking of food in your bag, porridge isn’t a bad alternative to that hot sauce. read more

mcqueen1With news dropping by that Alexander McQueen is returning to London, which I though to be absolutely brilliant,and it was only appropriate to take a small look back to their beautifull, endearing last show in Paris featuring SS16.I am personally very so proud over the photos and endlessly grateful for such an intimate look over one of the most epic shows of the season.

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Loewe SS16

October 23rd, 2015

Every decade or so emerges talent of such calibar that perspectives you have loyaly conveyed to earlier- are now turned up side down. And you are thankful for that. Those talents include prodigies as Margiela, Galliano, Ghesqueire and Jonathan Anderson.
It was such a strange thing seeing (I didn’t have the guts to say hi, but I did stalk the man through the whole showroom, I’ll admit to that) one of the biggest visionaries that has emerged from rows of young talent in person. Dressed in grey cashmere sweater and decently worn jeans & sneakers, towering over most attendees there was something so sweet and humbling over his presence.
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As far as the Mfw goes, I think that Tod’s really did stir things up with their SS16 show. The styling was still elegant and aimed towards the working women, yet this women in her striped shirts, laser cut leather skirts and uber cool bags had a fresh and downtown vibe to her. A great new direction for Alessandra Facchinetti and stylist Caroline Issa.

Edun Ss16

October 14th, 2015

edunOne of my favourite shows this season, featuring african prints(thus promoting African trade), raffia and fringed edges with big accent in sustainability was Edun. The intricate details paired with clean lines and print-on-point made an impactful contrast against big minimalistic showspace, giving that easy to wear art-meets-fashion vibe that we can find amongst others at Céline.
can’t wait for those slippers and blazers to hit the stores.
In the meantime you can find Edun Aw15 here.

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