f22c79810b1ca7ae74a8d1340d468862Lee has been around for quite some time now, with 127 years of  experience you can say that they know a bit about denim. Founded in 1889 as a workwear brand, Lee and their overalls led the helm of denim revolution, which in matter of decades went from being worker’s choice to be preferred by hippest of teens.* read more


June 28th, 2016


Now. Right now. Actually- preferably yesterday- the state of mind digital sky is the limit velocity has left us, the consumers,in.
Lingering underneath fingertips, the one-click-to-get-it-all devices have made accessibility world phenomena where most of interaction happens on social media platforms where everyone is given a voice. Indeed the democratization of a vast fields of culture  previously reserved to selected( or interested) few has changed the cultural terrain beyond recognition- where that was once dried wastelands of  scarce opportunities are now blossoming fields budding with creativity and possibilities.
It is very interesting to remark that only couple of years ago brands were shying away from e-commerce, leading to gloomy predictions for what is now the fastest  growing retail sector.
The european retailer Zalando, has early recognized the potent mixture of democratization happening within fashion sector and growing digital possibilities,thus becoming  the largest European e-commerce platform offering endless possibilities within retail & apparel.* read more


January 17th, 2016

So for the last couple of weeks, I have re-designed our whole apt, chased a couple of mid-century modern stools across the country  only to stumble upon them in a random apt and buy them on spot, I am prepping the project I have mentioned earlier(it’s going to be freeeeesh btw!) AND it’s soon reales date for a fun little collaboration with Norwegian brand FWSS. 
It will involve colour blue, florals, embroidery and sexy back. What more do we possibly need?

Shirt vintage at SecondLove, Pants Isabel Marant

Sale, selling, gone

July 7th, 2015

salesSome treasures from my wardrobe are in need of new home- if you think you might be their new caretaker email me on They deserve somebody who will love them big time.

Gucci Pre Fall

April 15th, 2015

gucci_micheleThird delivery of Allesandro Michele’s vision is upon us, and I have to admit I am already loving the concept. Pre-fall ad has a soft, subtle sexiness and retro feel over it, which really is down my alley, although less androgyn than Michele’s runway collections the ads lensed by Glen Luchford and styled Joe McKenna serve as a door to the new Gucci universe-step-by-step.
Første kampanje under Gucci sin nye kreative direktør- Alessandro Michele er ute, å dømme etter rekasjoner på internet-har definitvt levert det vi hadde håpet på og litt til. Bilde by Glen Luchford stylet av Joe McKenna .


April 13th, 2015

Uten navn-33 things to know this Monday:
1.Chanel has teamed up with Net-a-Porter for their first ever online retail experience.NAP will launch Chanel Fine Jewellery’s new Coco Crush collection on April 15th , making the collection available for online purchase for three weeks before it hits the selected Chanel stores worldwide.This will be brands first attempt for online retail, before opening e-commerce in 2016.
Excited? I know I am…
2. Since everyone is teaming up this days one of the collabs to know about is the one between the Swedish scent entrepreneur Byredo and Oliver’s people to bottle the scent of L.A. The collaboration consists of 3 scents with 3 pair of sunnies, each capturing a different aspect of the city.
3. Hérmes has recently launched  exhibition at Saatchi Gallery devoted solely to the the whimsical stroll around the town, aimlessly sauntering trough the streets. The exhibition is open until May2 nd


March 5th, 2015

BB_W10-12_A3Peeps! I am so so proud for the chance to finally show you THIS!
By now you have caught the whisper that APP & BikBok have had a secret project on going, but now it is finally official! I have had the fantastic opportunity to be  a part of their Me&MyNever Denim campaign, which being a sworn jeans gal was spot on right. What I love about the campaign and jeans by BikBok (see behind the scenes video below & some really cool things will be popping up on my Insta!) is that BikBok has really gone into depth to create perfect jeans for every shape & size, and all that at a really great price. read more


January 29th, 2015

news21. Miley Cyrus is the new face of M.A.C

2. Mulberry SS15 campaign has just been released starring Georgia May Jagger shot by my favorite duo Inez & Vinoodh

3.The Polo Bar is officially a new member of the Ralph Lauren restaurant chain, definitely my first visit when I come to NY

4.Stella McCartney launches StellaSport in collaboration with Adidas.

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