Calvin Klein

November 11th, 2016


With cold weather approaching, picking out your after hours attire can bee a tricky task. For the girl behind this side of the screen, no sleeve turtleneck is the answer. Perfectly chunky, with right dose of that  hide-and-reveal the, paired with sexy black jeans it ads an interesting twist to the classic. Sculptural bag with unexpected details lends perfect does to coolness to  the otherwise sleek attire.

Turtleneck, jeans and bag all by Calvin Klein* read more

Late Summer

August 16th, 2016


1It was just a couple of days ago I was explaining the concept of Moda Operandi to a friend of mine. In the light of the discussion around sales, it-pieces and samples not being sent to retail, she mentioned the nausea around the difficulty of getting hold of pieces straight from the runway.
-You have Moda Operandi– I pointed out.
Being thoroughly well acquainted with Moda Operandi and how the store works, I explained the concept of the company – e-commerce based on selling pieces straight from the runway, as well as through their own in-season boutique. Moda Operandi is one of those rare stores – actually the only one I am familiar with – where you can get ahold of very rare pieces and emerging designers with certainty.


Having the eye for what the next big thing is, Moda Operandi has from early on set their identity: not only as the store that sources out new talents (and makes them available for purchase), but also has a curated in-season selection of well-known and emerging luxury brands. Actually it was through Moda Operandi I got acquainted with most of the (at the time) new brands, like Rosie Assoulin or Johanna Ortiz, or a recent new brand now available in their boutique, Yuliya Magdych. read more


May 16th, 2016

Uten navn-1
Uten navn-2
Zalando launched #mymatch campaign the challenge for was to bring the that unpolished & genuine feel to the sportswear shoot that I try to keep true to in all of my photos.The industrial garage of our local gym a perfect backdrop for the rawness  of a post workout joy in the series we were trying to capture.
You know – the feeling  of collapsing on a floor after a good treadmill run( or my  boy’s latest pun: 300 work out- as in movie), the surprise of actually still being alive after your first headstand or good forbid that awesomely red face of yours (mine has been compared to that of surface of Mars) after a spinning class.  No make up, no fancy hairdo’s just good performance gear &  that makes me feel amazing and confident. Can’t beat that.  read more


April 30th, 2016

Spring has sprung and pink flamingo blouse from N-Duo &  embroidered straw clutch feel really spot on.
Putting blossom season on point, no?

Top form N-Duo & Paz clutch at N- Duo Concept, Vetements jeans, Manolo Blahnik mules


April 18th, 2016

Naturally perfect Monday is the one where your brain could be in the state of limbo for several hours after your eyes are physically open.Mornings especially are the time when my brain feels like it has just re-lived (no-cause) ice bucket challenge at pace of 1 bucket per sec awake (and other people out there sharing my experience?).So anything that actually requires using grey cells translates into physical pain and confusion. Therfore  my first  OOTD of the week  is always (no really -A LWAYS) no-brainer-favorite-all-black-everything paired with some cool shoes to put on edge on it. There is no telling how many mornings the BOYY Loafur’s have gotten me through- in Paris only paired with my PJ’s and a shaggy coat, weekend coffee dates where leisure swag had to be translated on material plan as well, and as a part of my workwear attire.
As far as the celebrities goes I dare say that Loafur would be Snoop Dog, no?

Boyy Loafur here*

*In collaboration with

Goya sandal

March 27th, 2016

goyaDuring fashion week I had the chance to get to know better Madrid based lux sandal brand called Goya. I love the super cool minimalistic design and their allure being a bit ‘off’ which puts them right into the category of my favourite sandals next to the likes of Céline & The Row

Goya sliders right this way*

*In collaboration with


February 24th, 2016

Uten navn-1…Is the key. An off shoulder knit delicately balancing boyfriend jeans  making the outfit a feminine one. Bold earrings adding a bit lustre to an everyday attire as I was headed for cocktails with some friends.

Earring & bag Céline, Totême jeans, Maryam Nasir Zadeh shoes & Georg Jensen bracelet

Beautiful Laisurewear

February 9th, 2016

 have been spending some time with my Mom that has come to visit, and I couldn’t think of more perfect leisurewear than a soft grey sweater. The gold details on the sleeves gives it a bit of flare and this old school elegant charm that I currently find interesting.

Sweater by Helena Christensen for Inwear*

*In collaboration with

36 pages